One a thousand intellectual the intersection of mobile phone and the intersection of Lenovo and happy PhoneA60, let trader, scheme of chip, unite, send science and technology, see breach of oneself in the field of intellectual mobile phone. According to Feng Xing, Vice President of Lenovo Group, it is a little rich CHINAUNICOM that this is sincere It tops 500,000 soon to classify as the monthly sales volume of intelligent machine form of the key model. It is reported, what this machine is adopted is exactly low in MTK to carry the intellectual mobile phone chip MT6573, this chip produces the goods in the second half of this year, consider as, unite, take place science and technology, get rid of the intersection of function and Mobile ‘ It is not the intelligence Encircle a city, succeed in entering the points of growth of new profit of the intellectual mobile phone field.
But the intersection of chip and high pass, overlord of circle, ” move the knife ” at the like product MSM7225A chip soon ,The price is cheaper by 20% than MT6573. This undoubtedly means uniting the intellectual mobile phone chip sale that the hair department has just got better, will face the enormous challenge.
Put up the clear and coherent windmill of the first line of a couplet
The newspaper reveals, the chief camp charges for the new Taiwan dollar of 40,823 million yuan nearly shut 9,181 million yuan during this period to unite and make a fortune from first half of science and technology ,Glide 34.84% by a wide margin compared with the same period of last year. Reason one of to unite traditional surging event function Mobile chip profit to take place science and technology, glide constantly, it is from continent chip manufacturers such as the exhibition news,etc. to receive even more ” Snipe ” ,The competitive environment of the market is abominable.
But this kind of situation took a favorable turn since August of this year. Analyst of China Taiwan chip trade predicts, because the whole demand of market of 2.5G and 2.75G products solution rebounds, send the order of a intellectual mobile phone chip MT6573 of science and technology to increase in customer’s antithetical couplet of China’s Mainland at the same time, its August may exceed 8 billion Taiwan dollars to charge to amalgamate camp ‘ Nearly shut 1,800 million yuan ,The chain rate increases by 10%. Drive the camp charge to 22 billion – 23 billion Taiwan dollars whole the third quater at the same time ‘ RMB of 4,950 million – 4,170 million yuan .
It is reported MT6573 to unite, send science and technology, it fails to be low to carry the intellectual Mobile scheme in the introduce to the market slowly before this. These chip the goods produce to August of this year really, production is about 800,000 sets that month. Predict, this chip production is expected to reach 1 million sets in the whole third quarter according to the third party.
In fact react to look according to the market, the sale of MT6573 is really good. It is reported, rank the intelligent machine of a thousand yuan of CHINAUNICOM and purchase the association A60 in the list, it was MT6573 chip that was adopted. According to statement of good fortune Feng, in September not finishing soon, the single monthly sales volume of model top 500,000, have accounted for half that MT6573 estimated production in the third quater.
Have a good prospect the fourth quater
What merits attention is, rely on Lenovo A60, the antithetical couplet is sent science and technology except that there are good beginnings on a intellectual mobile phone, in 2011 upcoming the fourth quater of years, it is still expected to extend this kind of momentum.
According to chip insider, MT6573 chip the reason why one ” appears on the scene ” Receive all continent mobile phone manufacturers including Lenovo to favor, the main reason is cheap. “this the wholesale prices of chip is here for 60-70 U.S. dollar Nearly shut 388-453 yuan ,Products compared with the rival are low and many. ” This personage claims, in addition, the continent operator represented by CHINAUNICOM increases sharply to the intelligent machine demand of a thousand yuan, appear in three the fourth quater the time point too, fast-selling situation make it take place science and technology some ” make a surprise attack on ” not to unite .
Gao Tong, exhibition report and draw one’s sword
As to this kind of situation, it is expected to claim, as MT6573 is ” put on the shelf ” that the media of Taiwan is optimistic ,Though production does not strong at the beginning, representatives unite and take place science and technology and already begin to nibble market of 3G chip.
However, this kind of ” wishful thinking ” Perhaps can only hit by the end of this year. Latest news claims, are ” left to grow strong and insubordinate ” in the field of intellectual mobile phone rapidly in order to defend stopping up and uniting and sending science and technology ,High pass, overlord of trade, plan, issue department, hold a memorial ceremony for the intersection of bid and doses of fight to unite already, price of chip, MSM7225A of like product, its relatively expect to reduce by 20%.
Nomura Securities one research report point out high pass MSM7225A quantity produce in the first quarter of 2012, the price after adjusting will be lower than MT6573, the low retail price which will carry the intellectual mobile phone will be drawn low to 700-800 yuan directly.
The antithetical couplet that always wins with the price is sent to the department, will have to follow up, will choose to reduce the price of MT6573. According to this, if the price of MT6573 is reduce by 20%, its gross profit rate will be dropped to 40% from 50% directly.
This still only unites the hair department and borrows the intellectual mobile phone and returns to the chip trade ” The money press ” The first difficulty in the position. As far as the south reporter know, nibble, unite, take place scientific and technological the intersection of continent and the intersection of mobile phone and chip of market share make the intersection of trade fair and news while being crazy in the field of 2.5G, also it is low to introduce and carry intellectual mobile phone chip and scheme, has and already begun to make the relevant market tactics inside this company. According to news, innovative workshop CEO Li Kaifu is a little rich in August of this year And the high tube of operating system of pastry has visited the news company of the exhibition under command, the purpose is to canvass the possibility of cooperation, the goal is a intellectual mobile phone at 500 yuan alone of the retail price. If become reality, it has a way to deal with to send science and technology naturally that technology precipitates the darker antithetical couplet, but the gross profit rate glides unavoidably
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